Marketing Plan Research Paper Example | Topics and Well Written Essays - 3000 words

Marketing Plan - Research Paper Example The qualitative approach will include the use of observations and focus of multinational corporations. The quantitative approach will involve the use journals, magazines, and online stuff from different websites. The marketing plan will further elaborate few key issues like will Windows 7 is able to conquer the market share from existing operating systems like XP, Vista, and Mac? What will be the strategic issues that may arise from the application of technology by other competitors? What marketing strategy must be adopted by Microsoft to release its new operating system in successful manner? Microsoft is a US based multinational and world’s largest organization in computer and software industries with its areas of operations in each and every country of the world. The organization is headquartered at Redmond, Washington and was founded by Bill Gates and Paul Allen on 4th April, 1975. Microsoft has earned a high level trusted reputation by conducting its business worldwide with integrity, innovation, and respect. The company has delivered hundreds of different software related brands at global scale. It also manufactures, licenses, and offers a wide range of products which are related to computer field. The company has $73.72 billion dollars revenue by the end of 2012 while its total assets are more than $121 billion dollars. More than 94,000 employees are working under Microsoft at global level (Microsoft Corporation Financial Statements, 2011). Microsoft has promoted a culture of progression and innovation. The company has invested a huge amount of money in its operating system sector to gain competitive advantage on product innovation. Millions of people across the globe today enjoy a wide range of operating systems offered by Microsoft in all segments of retail from operating systems of XP and Vista to other software and hardware tools. The most successful products that Microsoft has offered are its